Savoria Group’s SariWangi Acquisition Strengthens Indonesia’s Tea Industry

Tue, 05 May 2026

This strategic transaction reaffirms Savoria Group's long-term commitment to strengthening Indonesia's tea industry and driving the growth of legendary homegrown brands.

This acquisition is a pivotal moment, not merely a business transaction. It is a national milestone in reinforcing the country's tea industry through a beloved, legendary brand that has been part of Indonesians' daily lives for decades.

As a food and beverage entity deeply rooted in Indonesia, Savoria Group brings a profound understanding of local tastes, traditions, and domestic market dynamicsâ€"fundamental aspects in nurturing and developing heritage brands like SariWangi.

Commitment to Indonesia

Through this acquisition, Savoria Group further underscores its commitment to supporting Indonesia's business ecosystem, strengthening local industries, and ensuring that the value created by this iconic national brand contributes to the country's economic development.

A New Chapter for SariWangi

The acquisition of SariWangi marks an important milestone in Savoria Group's growth journey. This step will further strengthen Savoria Group's portfolio, which already spans various categories, from coffee, milk, and isotonic beverages to candy and pastries. Within the next two months, upon completion of the acquisition process, SariWangi will officially join and reinforce the group's flagship brand line-up alongside Kopi Tubruk Gadjah, Caffino, MilkLife, HydroPlus, FOX'S candy, and 5Days croissant.

Savoria Group is highly confident in the long-term growth prospects of the tea bag category and believes that SariWangi holds a unique position to continue playing a central role in every Indonesian household.

Savoria Group's dynamic business strategy in product development, its deep understanding of Indonesian consumers, and its nationwide distribution network will support taking SariWangi to the next level. Savoria Group operates on a disciplined foundation of corporate governance and maintains a long-term perspective on sustainable business growth. We uphold high product quality standards through rigorous quality control systems, consistent sourcing practices, and manufacturing excellence to ensure every product meets consumer expectations.

Savoria Group operates various manufacturing facilities across Indonesia, reinforcing its commitment to domestic production and the creation of local value. This is supported by an extensive national distribution network that ensures reliable reach to consumers in both urban centers and regional areas. These operational and distribution strengths are further complemented by Savoria Group's capability to export its brands to around 50 global markets.

With broad expertise across multiple food and beverage categories and an efficient supply chain, Savoria Group is ready to take the SariWangi brand to the next levelâ€"through innovation, operational excellence, and deeper consumer engagement.

"SariWangi is a brand that holds a special place in the hearts of Indonesians," said Ihsan Mulia Putri, CEO of Savoria Group. "Our focus is to expand SariWangi's product range, deliver the highest quality, and rebuild creative interactions with consumers to strengthen their affection for this proud national brand. We will ensure that SariWangi continues to grow while honoring its rich heritage of values."